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Research papers

Below-the-line promotion

During 1969 and 1970 a programme of research was undertaken at the University of Bradford Management Centre which explored some hitherto ignored aspects of below-the-line promotion. Part of this programme, the whole of which was initiated and...

Catalogue: Seminar 1971: Below-The-Line Activities
Author: Martin Christopher
June 15, 1971
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Citation

Christopher, M. (1971a, June 15). Below-the-line promotion. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/below-the-line-promotion